Saturday, May 12, 2007

KFC Concede in Copyright Claim

This from the BBC:

The Tan Hill Inn, the highest pub in England, had been told by Kentucky Fried Chicken to remove the words "family feast" from its menu.

KFC's lawyers said the company had registered the wording as a trademark.

But hours later the American firm's lawyers decided not to pursue the issue of the pub's meal description.

KFC's lawyers were first alerted to the use of the phrase by the pub, which stands 1,700 feet (520m) above sea level, after finding a reference to it on the inn's website.

The Tan Hill's owners then received a letter asking them not to use the "family feast" description for the festive meal, which includes Guinness and stilton pate, roast turkey and Christmas pudding.

Luckily, KFC backed down and have decided not to pursue the case any further. KFC's response was hilarious. Their spokeswoman claimed that:

"It's an unusual situation that has been blown out of all proportion."
Yeah by you, you dimwit. Still, the pub has enjoyed a massive boost in publicity. In one week the website of the Tan Hill Inn got 26,000 hits - twice as many as KFC's. More evidence of the vulnerability of corporate brands.